The Brand and Business of You: Tips for Business Etiquette

making eye contact and smiling when introducing yourself

How you present yourself to others in the business world speaks volumes, and can easily be the most intimidating part of networking, becoming a leader, or starting a new job. People often form first impressions about you (and the company you represent) within seconds of meeting you. Therefore it is crucial to ensure you are properly prepared to present yourself as a professional.

These invaluable and practical tips will help you build positive rapport and establish a professional brand.

Tip #1: Introductions: This may seem so simple, but it is so important. It only takes seconds for people to judge you, so make the first contact count. Remember: this is not just about you. It’s about your impact on others–how you make your audience feel.

When you are meeting someone for the first time, stand, make eye contact, reach out your hand, smile, and shake hands, saying “Hello, I’m [Michelle Kerrigan], it’s a pleasure to meet you.”

Yes—it’s that simple…you would think.

However, many people do not smile or make eye contact. A few people I’ve met recently actually looked down during our introduction. Your smile sets the tone, and eye contact inspires confidence and trust. It is also professional etiquette to give your full name.

Hope these tips help—try them and see.

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